Fake-Up Make-Up: Don’t Get Urban Decay Duped!

Something horrible happened to me today. After ordering the original Urban Decay Naked palette, I waited patiently for it to arrive. Amazon Prime promised me 2 business days and when I got home today, the first thing I did was check for my package. I was so excited, but much to my dismay, I discovered what I received was a FAKE! I am writing this post so this does NOT happen to you.

Let me begin by clarifying… I have bought many things on Amazon. Cameras, lenses, sewing machines, make-up, books, movies, food, clothes… you name it, I buy it. This is the FIRST time I have discovered something was counterfeit. Now, if you are looking for cheap dupes, okay, fine… but this thing is the FULL price, the SAME price as on Sephora. The listing said “BY URBAN DECAY” not “BY FAKE JUNK MAKING GREEDY BUTTHOLES”. I read reviews, and it had mostly 5-star reviews. How did these people not know it was a fake? Well, if you had never used Naked 2, you MAY think the same thing.

Make sure what you are ordering is the REAL DEAL. If you’re not sure when you get it, well… This is how you know…

#1. “This just feels cheap.”

Naked 2 is heavy. It FEELS well-made. The moment I pulled the imposter out, it just felt wrong. Nothing like the Naked 2. I have heard that Naked 2 had made some packaging improvements, so I chalked it up to that. Obviously one is better made than the other, but it LOOKED real?


#2. “Well they sure didn’t do a good job filling these pans.”

… or sticking the pans in, for that matter… You open it. Then you see… something just doesn’t look right. ESPECIALLY if you have used Naked 2. The palette pans aren’t even filled up all the way… they aren’t even glued in straight. The metal is obviously exposed, and bent. I got closer to it to make sure I wasn’t imagining it. Naked 2 looks clean, neat, full. Nothing like this. At this point, I got suspicious.

#3. These colors look funny.

They are close, but they are “off”. The most obvious one I noticed was the Toasted, followed by Gunmetal. There’s something fishy going on here…


#3. “There’s something funny about that logo.”

Urban Decay isn’t a hard logo to imitate. It is a boring serif font of some sort, in all caps. But if you look close enough, usually, the place you will find the evidence to close the counterfeit case is in the logo. Somewhere, something is just slightly off. And I think I found it.

Look very closely, my friends… It’s not in the NAKED. It’s in the Urban Decay. The company logo. Does that R look a little odd?


#4. “It looks a little odd to me… so let me compare.”

Sure enough, something is off. And it’s the R. Someone who doesn’t use fonts or pays attention to design detail may not notice this at all, or even call me crazy. But, despite the size of each logo, it’s the R that stands out. The “tail” of the R is kinda fancy… it swoops down. It is the one thing in the Urban Decay logo that is really different or unique. It’s the signature of the design, so to speak. The end of the R “tail” goes all the way down and aligns with the B.   Now, look at our spaced apart fake here…That R’s tail is no where near the bottom of that B. And those letters are spaced apart. There’s one things company’s don’t change, and that is their logo. They won’t use a different font, and they won’t use different letter spacing. I KNEW something was wrong for sure at this point.


#5. “Well, what about the primer that came with it? I guess that’s a knock-off too?!”

If you’ve never used UD Primer Potion (you’re missing out) then you may not know what to expect. I just so happened to have a brand new bottle of it to compare. See for yourself… the logo, the font color, the bottle color… They are close, but they are NOT the same. And the actual products INSIDE the bottles? Oh my, not even close… different brush tip, different consistency, different color.


#6.  Well what was the final, gavel-banging, case-is-closed proof that this item is counterfeit? 

The inside logo. Once again, if you don’t pay much attention to detail, you might not catch it… but if you look where the mirror cuts off the A and the K and the E… the stock photo of the REAL Naked 1 palette shows something much difference.


LOOK closely at the A. How much of the triangle that makes up the top of the A is shown in the fake (above) vs. how much is shown in the authentic version (below)… The authentic one shows almost 90% of the full triangle top of the A, whereas the fake is roughly 60%. Look closely. You CAN see it. Keep reading over… the K is cut down and so is the E. Look where the FOLD lies… it goes directly through the middle line of the A in the authentic one… it folds way below that line on the fake… Are you ANGRY yet!?


I finally calmed down, after making idle threats to the wall. I am passionate about my makeup. And when I am looking forward to something in the mail, how DARE they ruin my day with fake make-up. When the smoke cleared, I ordered the REAL Naked 1 palette on Sephora.com… for $50. Plus free 3-day shipping. How ’bout that, Amazon?!

So what have we learned?

Now that you know how to spot a Fake Naked 1, shop with care. Amazon disappointed me with this purchase. Lesson learned with make-up. Amazon needs to watch these places that sell through them, and pay very close attention. Sadly, there WERE negative reviews on the site, but they had all been pushed down to the bottom so you only see the great, shining reviews first. Just look. Only order if it is Urban Decay from a reputable cosmetics distributer.

I hope you don’t get a fake… but if you do… you now know how to spot one.

Tell us about it…

13 thoughts on “Fake-Up Make-Up: Don’t Get Urban Decay Duped!

  1. Ugh, I’m so sorry this happened to you, Brooke! However, I’m SO glad you used the experience to put together this most awesome post! Very detailed and thorough comparison, most helpful! I hope this helps to save others from getting a subpar product from these fakers!

  2. Thank you very much for taking the time to explain this in great detail… I am glad I did not purchase a fake NP.. How do you like your Urban Decay Naked Palette?

  3. i appreciate your time to write this blog, it did support my suspicions that i did buy a knockoff UD product on eBay. I bought “Urban Decay” Eyeshadow Primer Potion in Sin.
    I wouldn’t have even considered it fake because the packaging is pretty good, but the primer went on so cheap and different that it set off an alarm and then I looked into it and found blogs and forums on counterfeit UD products. The primer i purchased on eBay is a different color then the product I bought at a department store last year, darker next to each other, and then when applied it is apparent it is more water downed, and doesn’t have as much concentrated coverage. The bottles are also a subtly different color. i think i will bring in the eBay bottle to Sephora and have them confirm it is a fake. Not the first or second time i bought a knockoff item on eBay though. :-/
    i just want people to be aware of that problem and shop proactively. 🙂

  4. that’s crazy! I can’t believe you got a fake from Amazon *smh* At least you were clever enough to figure it out. I will definitely keep an eye out now, thanks for the heads up! very nicely written post.

  5. I really don’t think that is a fake. The difference in font appearance is due to the material it’s printed on. The first naked palette uses a fuzzy texture whereas the second is metal. The metal is also obviously heavier.

    None of your points are proof that what you received is fake. The cut off on the ‘naked’ by the mirror may be a batch issue, that is not a known alarm for fakes.

    • Upon receiving the correct version from sephora the quality was noticeably different, so in fact, the product was fake. If it was a ” ad batch” there would have been a lot of angry ID customers. But yes, small details like pointed out, are signs of a possible duplication. Not always, but in this case, yes. It absolutely was fake. The colors aren’t even the same.

    • On my phone. Terrible typos, sorry! I had to send the imposter back prior to my new one arriving, otherwise I’d have side by side comparison. I do agree the material is different between one and two, but I couldn’t believe the quality difference!

  6. Is using a fake urban decay palette can cause irritation or affect your eyes? The original one is very expensive and is hard to find. I’m from the Philippines and i really want one.

    • I wouldn’t trust the fake, but that’s just me. You honestly don’t know WHAT you’re getting, so the quality could definitely be compromised. Plus this fake was being sold as the real deal, so I payed full price for it! 😦

  7. I’m pretty sure I got this exact fake, was your one not a double ended brush too? That’s the main thing that gave it away for me. Luckily ebay gave me a refund for it.

  8. My aunt gave me and my sisters these “urban decay” 12 pc power brush sets for Christmas and I never saw anything like them on the site. I googled and it came up as a fake and never have been produced by UD. Disappointed.

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